Hankook collaborates with virtual influencer “Mono Mars” in Formula E

Hankook has secured intergalactic reinforcement for its Formula E activities: loveable AI robot Mono Mars will help the premium tyre maker – official partner of Season 9 of the electric racing series – to reach motorsport fans all over the world. Inspired by the Mars rovers, Mono Mars is represented on the major social networks and has over 110,000 followers on Instagram, who follow his experiences on earth and in space. With his friendly, unmistakable Metaverse character, he is growing in popularity around the world, as he combines space and technology-oriented content with current topics like climate change and environmental pollution.

Hankook and Mono Mars share core values with regard to topics like “sustainability” and “innovative technology”, making them the perfect match. The two partners are creating shared social media content on the fully-electric racing series, and are striving to communicate closely with motorsport fans and younger target groups.

Instagram: @mono_mars

Hankook in Motorsport

For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a further collaboration with Italian sports car manufacturer Lamborghini Squadra Corse and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo since 2023. Hankook’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.

You can find more information at https://www.hankook-motorsport-media.com

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