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Hankook supports young girls and women at the Hankook Mexico City E-Prix

Hankook supports young girls and women at the Hankook Mexico City E-Prix

As part of its role as presenting partner of the FIA initiative Girls on Track, Hankook – together with its partners ABB, Williams Advanced Engineering and the FIA – presented its commitment to social sustainability and gender equality to 120 young girls and women at the opening race weekend in Mexico City, and also demonstrated just how fascinating motorsport can be. Jeongho Park, Executive Vice President & Chief Marketing Officer of Hankook Tire visited the event area to gain a personal impression of the commitment. The goal of the programme is to promote gender equality in an innovative, committed and positive manner in motorsport. Over the course of the full season, roughly 400 girls will participate in the programme, live on site. The next Girls on Track event will take place at the next round of the season, in Saudi Arabia (26th to 28th January).

For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a further collaboration with Italian sports car manufacturer Lamborghini Squadra Corse and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo since 2023. Hankook’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.

You can find more information at https://www.hankook-motorsport-media.com

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Hankook supports young girls and women at the Hankook Mexico City E-Prix

Girls On Track ambiance during the 2023 Hankook Mexico City E-Prix, 1st meeting of the 2022-23 ABB FIA Formula E World Championship, on the Autodromo Hermanos Rodriguez from January 12 to 14, in Mexico City, Mexico - Photo Xavi Bonilla / DPPI

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