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US fashion designer Jaden Smith creates new style for the Formula E car

US fashion designer Jaden Smith creates new style for the Formula E car

The multitalented American rapper, actor and fashion designer Jaden Smith has designed a foil application for a Formula E showcar especially for the Portland E-Prix. The concept for the design reflects his love of art and science. The son of actor Will Smith chose a matt black design with illustrations from mathematics, physics and history. Jaden Smith attended the Formula E race in New York in Season 8 and completed a lap in the Gen2 car. He has remained a big fan of the series ever since and was there to enjoy the race live on Saturday.

For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a further collaboration with Italian sports car manufacturer Lamborghini Squadra Corse and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo since 2023. Hankook’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.

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US fashion designer Jaden Smith creates new style for the Formula E car

|Photographer: Wiebke Langebeck|Event: Portland ePrix|Circuit: Portland International Raceway|Location: Portland, OR|Series: FIA Formula E|Season: 2022-2023|Country: US|Keyword: season 9|Keyword: season nine|Keyword: S9|Keyword: photography|Keyword: photos|Keyword: images|Keyword: motorsport|Keyword: single seater|Keyword: open wheel|Keyword: 2023|Keyword: June|Keyword: North America|Keyword: Oregon|

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