Fan Village with Hankook presentation stand ensures the party continues off the track

The races in the ABB FIA Formula E World Championship are not only high-end sporting events, but also festivals for the whole family. Hankook once again showcased its services with a specific brand world in the popular Fan Village, where it informed visitors about Hankook and the topic of sustainability, in conjunction with the company’s new iON tyre, which was developed specifically for the latest generation of electric cars. The many interactive modules in the experience area, which was almost as big as eight football pitches, ensured that fans also enjoyed their time away from the race action. The DJs and bands who performed on the huge stage in the Fan Village after the races were a real highlight. The headliners on Friday were Miguel and Martin Garrix, while French Montana and John Legend ensured that visitors to the 2023 Diriyah E-Prix were in high spirits on Saturday.

Hankook in Motorsport

For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a further collaboration with Italian sports car manufacturer Lamborghini Squadra Corse and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo since 2023. Hankook’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.

You can find more information at https://www.hankook-motorsport-media.com

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