Formula E is booming – the Hankook Mexico City E-Prix, the opening round of Season 10 of the ABB FIA Formula E World Championship, achieved record figures in a number of important markets. 3.4 million spectators in the USA followed the race – more than any other Formula E race in the past. The number of views in Great Britain also rose by an impressive 29 percent. This success was announced by TNT Sports, who were broadcasting a Formula E race in the United Kingdom for the first time. With an increase of more than 205 percent, the social media and website of Formula E also enjoyed a boost in popularity.
Hankook Mexico City E-Prix achieves record coverage
For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene: in total, Hankook is actively involved in more than 50 series in 2023. Since Season 9, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene, popular touring car championships ADAC TCR Germany and TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events.