Hankook wins award for the best fan experience in the 2023 ABB FIA Formula E World Championship

Presentation at the official “Season 9 Awards Gala” in London
Hankook thrills fans in the Formula E Allianz Fan Village
Successful first season for Hankook in the fully-electric racing series

Neu-Isenburg, Germany, 7^th August 2023 – The first season for Hankook as official technical partner and tyre supplier of the ABB FIA Formula E World Championship ended with great acclaim and a fantastic award. At the official Season 9 Awards Gala, which followed the season finale at the 2023 Hankook London E-Prix, the exclusive tyre supplier was presented with the award for the best fan experience. This allowed FIA and Formula E officials to acknowledge Hankook’s presence in the racing series’ Allianz Fan Village. With fascinating interactive elements and interesting background information on the company, tyre and involvement in Formula E, Hankook welcomed thousands of fans to its exhibition area at numerous races all over the world. The topic of sustainability, in particular, attracted a lot of interest from visitors.

Hankook Communications Director Felix Kinzer, who joined Manfred Sandbichler (Hankook Motorsport Director), Filip Pawelka (Senior Marketing Manager) and Christian Büttner (Hankook Event and Exhibition) on the stage in London to receive the prize, said: “This is a really magnificent award, which we are delighted to receive, and for which we would like to thank those responsible in Formula E. In our first season in Formula E, everyone in the team has done a fantastic job to encourage fans to be more sustainable. Whether our motorsport department with its engineers and tyre service for the teams, marketing or communications – everyone worked hand in hand to achieve this great result. We have also received very positive feedback from the racing teams and drivers on our premium product, the Hankook iON Race, which has impressed all along the line in terms of performance, energy efficiency and sustainability, and has performed all season in diverse conditions.”

After a short break, the Hankook Formula E team returns to action in September with the next tests. All the teams will then assemble in the Spanish city of Valencia at the end of October for the official pre-season test, which serves as the dress rehearsal ahead of the season-opener in Mexico City on 13^th January 2024.

Caption:

Christian Buettner, Events and Exhibitions, Hankook Tire Europe; Henry Chilcott, CMO at Formula E; Manfred Sandbichler, Motorsport Director, Hankook Tire Europe; Felix Kinzer, Director Corporate Communications, Hankook Tire Europe; Filip Pawelka, Senior Marketing Manager, Hankook Tire Europe (from left)

Hankook in Motorsport

For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a further collaboration with Italian sports car manufacturer Lamborghini Squadra Corse and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo since 2023. Hankook’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.

You can find more information at https://www.hankook-motorsport-media.com