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President of Hankook Latin America visits the São Paulo E-Prix

President of Hankook Latin America visits the São Paulo E-Prix

Alex Inho Choi, President of Hankook Tire Latin America S.A., followed race six of the 2023 ABB FIA Formula E World Championship with great interest from trackside. However, before the 22 drivers took to the track, Alex Inho Choi was taken for a very special lap of the 2.933-kilometre circuit as a passenger in an electric Porsche. Alex Inho Choi: “I am delighted and proud that Formula E is in Brazil together with Hankook, the official technical partner and tyre supplier. The big crowds showed the immense interest that Brazilians have in the electric racing series, and made the event here in São Paulo a real sporting highlight. My lap was an amazing experience. To see the circuit from a driver’s perspective is something very special.”

For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a collaboration with Italian sports car manufacturer Lamborghini Squadra Corse, and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo series since 2023. The premium tyre maker’s portfolio covers a broad spectrum. This includes the FIA ERC4 Junior Championship for young and talented rally drivers. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.

You can find more information at https://www.hankook-motorsport-media.com

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President of Hankook Latin America visits the São Paulo E-Prix

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