About 100 guests of Hankook were at the circuit to watch the grand finale of the Formula E season in London. The visitors from Great Britain, Poland, Turkey and Hungary included the winners of a Hankook competition, which more than 50,000 fans entered. Together with their families, the lucky winners were given a fascinating glimpse behind the scenes of Formula E and its partner Hankook. “All our guests had a fantastic time at the Hankook London E-Prix, where they enjoyed VIP garage tours and meet & greet sessions with those involved in motorsport. The highlight was definitely the grid walk shortly before the race, during which the guests got to experience the drivers and cars up close and personal,” said Filip Pawelka, Hankook Director Marketing Communications Europe.
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Roughly 100 Hankook guests watch the race for the world title unfold live in London
For decades, Hankook has been one of the first ports of call when it comes to international motorsport. Hankook supplies its race tyres to globally-renowned series, high-class junior formats and popular grassroot events. With new collaborations and partnerships, the company is constantly enhancing its status as a global player on the motorsport scene. Since the 2023 season, Hankook has been the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. In close cooperation with Formula E, the iON Race was developed for the world championship. Roughly 30 percent of the high-performance tyre is made of sustainable materials. With this commitment, Hankook is taking another pioneering step towards energy efficiency and sustainability in motorsport. The premium tyre maker has also agreed a further collaboration with Italian sports car manufacturer Lamborghini Squadra Corse and has been official technical partner and exclusive tyre supplier of the Lamborghini Super Trofeo since 2023. Hankook’s portfolio covers a broad spectrum. This includes the 24H Series powered by Hankook, one of the most prestigious endurance series in the world, as well as the FIA ERC4 Junior Championship on the rally scene. Hankook also supports popular touring car championship TCR Italy, many high-class one-make cups for a wide range of renowned manufacturers, junior single-seater series, and assorted international racing events with race tyres and technical know-how.
You can find more information at https://www.hankook-motorsport-media.com